Case Study: Familia Dental Clinic Sales App

Project Overview

Web and Mobile sales app for dentists that will monitor the clinic’s business revenue and activity in real-time, a cross-platform compatible app and a tool for patients to make appointments easy and a record keeper, while a website is up to engage users about their services.

The product: 
Web and Mobile sales app for dentists that will monitor the clinic’s business revenue and activity in real-time, a cross-platform compatible app and a tool for patients to make appointments easy and a record keeper, while a website is up to engage users about their services.

Project duration:
Six months project that started February 2023 to August 2023.

The problem: 
The competition in the dental industry is becoming tighter than ever before. Performing revenue is critical to any business and lacking a proper tool such as a website and an app will result in an unprecedented compromise of the overall business foundation.

The goal: 
Develop an app and website that will monitor the sales and revenue of the business to analyze, predict and assist the business which will lead to a productive system and exemplar strategy, while a new website to introduce and promote the services.

My role: 
UI/UX designer

Responsibilities
Conduct research and create (personas, user story, journey map), develop wireframing, and design low and high-fidelity prototyping from website to app.


Understanding The User

Familia Dental Clinic App is a mobile web app created and developed to address the pain points of a dentist running the business to oversee the revenue and performance of sales. It’s a tool also for patients that can assist quickly with their booking plans with the clinic.

The research I conducted started with persona, defined the problem statement, if/then statement, interview transcript, journey map and a competitive audit.

Listed down all possible outlines via value proposition and results from the usability study case, I’m assured that the design I made will bring a strong impact of improvement in favour of users and the stakeholders.


User Research: Pain Points

Unmonitored schedules

Schedules are important to track the day-to-day business activity, especially on the patient’s appointment. This will solve the overlooked important task.

Slow and old application

The system is old and slow. It creates frustrations, confusion, and an odd edge-case experience. The right methodology will speed up the process.

Via Phone booking only

Patients are limited to booking their appointment, therefore missing an opportunity and sale. Expanding the channel will streamline the problem in no time.

On-site only use of computer program

Working from home is not doable and therefore it limits your capacity. Having an app will get your flexibility more robust, accurate and in real-time.


Personas


Empathy Map


User Journey Map

The goal is to have a tool for a dental clinic that oversees the operation from scheduling the appointment to inventory management and performance of the business


Starting The Design

Sketched ideas and jotted them down to collect, visualized, evaluate and compile the best options to meet and address the objectives.

Paper wireframe sketch
Paper Wireframe
Digital wireframe image
Digital Wireframe
Low-Fidelity Prototype
Low-Fidelity Prototype [Mobile]

Usability Study: Findings
Users want to book an appointment
Users want access to the account
Users want a search bar to find items quickly
Users want descriptive images and icons on the pages
Accessibility option
Chatbox for instant messaging
Add access for patient’s appointment
Patients to access messages

Refining the design

Mockups | High-Fidelity prototype | Accessibility

Mockups

The website home page is transformed into a complete and finished product after all corrections and inputs were tackled from the usability study.

High-Fidelity Prototype

My final high-fidelity prototype presented a clear user flow for navigating the website.


Get in touch!

Connect with me via LinkedIn or email me at rommer.chu@gmail.com or simply click the button below


Check out my other post.